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Marketing & Business Development Experience

Kelly Williams Rike is a law firm marketing and business development leader. Prior to launching her consulting practice, she was the Senior Director of Client & Practice Development at Sutherland Asbill & Brennan LLP, and AmLaw 100 firm in Atlanta. Over the course of a decade at Sutherland, she directed the firm’s marketing department operations, leading a talented team of business development, practice management and marketing and communications specialists. Kelly effectively coordinated and integrated these functions to deliver better focused and improved results for the firm.

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Attorneys and staff relied on Kelly’s coaching and strategic support to successfully implement and follow through on marketing and business development initiatives. She also partnered with various administrative departments, practice groups and industry teams to organize and direct firm-wide projects. Crucial to this role was her ability to manage priorities among various project stakeholders, a skill she brings to clients in her consulting practice.

Kelly is certified to administer the WorkPlace Big Five™ assessment, which she uses to help identify her clients’ business development strengths and areas for improvement.

Kelly is an active member of the Legal Marketing Association (LMA) and previously served as President of the Southeastern Chapter. More recently she has served on the LMA’s Strategic Planning Task Force, Governance Committee and Special Interest Groups Committee for the international association. She is a frequent speaker at LMA events. She is regarded as a leader among her peers in the field of legal marketing.

Kelly graduated from the University of North Carolina at Chapel Hill with a Bachelor of Arts in Political Science and Psychology. After graduation, she spent a number of years in fundraising and development at UNC. She currently serves on the UNC Board of Visitors and is Co-Chair of the Student Career Services Committee.